The Middle East mobile market is characterised by some very high penetration rates and continuing healthy subscriber growth rates in most countries. This is putting strain on ARPU rates, which are falling as subscriber numbers increase.

According to a leading Middle East telecom market research firm the six countries of the Gulf Cooperation Council (GCC) have penetration rates well in excess of 100%, with the UAE, Bahrain and Qatar nearer 200%. This is due to intense competition and multi-SIM ownership as subscribers aim to maximise special offers and different deals. The large populations in the Gulf countries are also a factor in encouraging competition, thus growth and penetration rates - with a fluid population, new operators stand a better chance of gaining market share. Inevitably there must also be a significant number of inactive prepaid SIM-cards.

Over the course of two days Win Your Customer - 4th Global Telecom Customer Retention and Profitability Summit will be held in Amwaj Rotana Jumeirah Beach, Dubai on 16th and 17th April. The summit will witness some of the leading speakers from global telecom companies such as Hatem Haïkal Labben, Group Customer Value Management Director, Group Marketing Strategy, Etisalat (UAE), Anila Fredericks, Group Manager, Service Relationship Management, Telstra (Australia), Marc Anné, Vice President Customer Insight & Advocacy, Orange Business Services (Belgium).

Also in attendance would be Saleem Mobhani, Senior Vice President responsible for Digital Marketing and Entertainment at du (UAE). He will be presenting on Role of digital marketing and entertainment covering consumer behavior and consumption patterns across the 3 screens i.e. mobile VAS, IP and cable, enhancimg experience to improve retention, data and new services- the future of revenue growth. For the last 8 years he has been a part of the telecom industry responsible for marketing and business development in Europe, South East Asia, Middle East and North America. With an in depth understanding of consumer behavior and consumption patterns across the 3 screens, he was instrumental in taking Hungama Mobile and indiaFM.com to the No. 1 position in the Indian market.

The attendees can look forward to know the latest in churn prediction and management, social media in CRM, Leveraging VAS portfolio to boost loyalty, CRM approach-customer intimacy or operational excellence and customer intelligence, profiling and segmentation.

Media Contact:
Tikenderjit Singh
Marketing Executive
E: tikenderjit.singh@fleminggulf.com
T: + 971 4609 1570